Pink makes the money go aroundAuthor: will | Filed under: 2008, advertisement, blogging, Breast Cancer, cancer, charity, copyright, law, legal, photo, photo editing, Pink, pink for October, pinkforoctober, social media, viral, what if, word of mouth
Dear photobloggers. I want you to do something. Raise cash for the Irish Cancer Society!
Most of you are at least aware of the internet phenomena that is Pink for October. This is a breast cancer awareness programme, where websites and blogs go pink for the month, and photobloggers show pink photos for the month.
However, it occurred to me that the one thing this internet outreach does not do is actually help cancer charities. So lets fix this.
Last time I was in Cork city I called in here…
my local Irish Cancer Society shop. I’m not sure if the Castle Street shop in cork city is unusual, but they tend to have big window displays. So I chatted with the manager (nice lady) about making a window display using pink photos for October. In Cork, the Jazz festival will have its own display, but since she hadn’t planned anything from the start of the month until the festival, she is willing to display the photos.
However it might be worth going one better… donate the photos to the charity not just for display, but to be sold and raise money for the charity.
And while photos of pink objects might sell, portraits will sell, to the subject at least.
My plan is to go to the streets of Cork with model release forms and approach people wearing pink (anything pink from a splash of pink lipstick, to a pink bow in the hair or a pink tie). Explain to the subject why I’m taking the photos and if they would be willing to pose and (under no obligation) buy the photo (I’m thinking €5 at most) from the Cancer charity shop and have the photo displayed online. With a bit of publicity I suspect there would be volunteers lined up on the streets.
Personally I would like to perform a selective colourisation on the photograph so that its a black and white photo with only the pink coloured, but that isn’t a requirement.
Then in the middle of September, present the collection of A4 printouts to the charity shop for display and sale.
So what am I asking you to do?
- Go to your nearest Cancer Charity shop (In Ireland it’s the Irish Cancer Society, I’m not sure what it is in Northern Ireland let alone the rest of the world)
- Ask the manager of that shop if he or she would be willing to accept the donation of photographs as part of the “Pink for October Breast Cancer Awareness Campaign“, display and sell the photos. You might have to explain the Pink for October story and that model release forms will be produced.
- Take the photographs. Print the photographs. Yes some time and expense will be involved. Anything worth doing involves a bit of an outlay.
- If you wish, do put some identifying marks (like a web address to the online version of the photo) on the printouts. A Pink for October logo and link should also be included.
- Present the photographs (and at least offer the release forms) on (or around) Friday September 19 2008 to the charity shop so that the manager has time to display the photographs. (I can see Kilkenny photoblogers being a little later if they want to include a Podcamp Ireland photowalk)
So, is this a dumb idea?
At the moment I’m looking for a little help with this. Could you help me with…
- Commitment to join in. You have over two months to do something this year
- The wording for the model release form. I’m not sure how it should be worded and what details are required.
- Would I (or anyone else doing the street portraits) need a licence of some kind? If so where and how would I go about getting one?
- While I’m willing to print out my photos myself, does anyone know of a willing printer?
- Anything else I should know about?
update September 3 2008. The 2008 Pink for October Ireland portraits won’t be happening. Details in this post.