28 Jul 2008

Pink makes the money go around

Author: will | Filed under: 2008, advertisement, blogging, Breast Cancer, cancer, charity, copyright, law, legal, photo, photo editing, Pink, pink for October, pinkforoctober, social media, viral, what if, word of mouth

Dear photobloggers. I want you to do something. Raise cash for the Irish Cancer Society!

Most of you are at least aware of the internet phenomena that is Pink for October. This is a breast cancer awareness programme, where websites and blogs go pink for the month, and photobloggers show pink photos for the month.

However, it occurred to me that the one thing this internet outreach does not do is actually help cancer charities. So lets fix this.

Last time I was in Cork city I called in here…
my local Irish Cancer Society shop. I’m not sure if the Castle Street shop in cork city is unusual, but they tend to have big window displays. So I chatted with the manager (nice lady) about making a window display using pink photos for October. In Cork, the Jazz festival will have its own display, but since she hadn’t planned anything from the start of the month until the festival, she is willing to display the photos.

However it might be worth going one better… donate the photos to the charity not just for display, but to be sold and raise money for the charity.

And while photos of pink objects might sell, portraits will sell, to the subject at least.

My plan is to go to the streets of Cork with model release forms and approach people wearing pink (anything pink from a splash of pink lipstick, to a pink bow in the hair or a pink tie). Explain to the subject why I’m taking the photos and if they would be willing to pose and (under no obligation) buy the photo (I’m thinking €5 at most) from the Cancer charity shop and have the photo displayed online. With a bit of publicity I suspect there would be volunteers lined up on the streets.

Personally I would like to perform a selective colourisation on the photograph so that its a black and white photo with only the pink coloured, but that isn’t a requirement.

Then in the middle of September, present the collection of A4 printouts to the charity shop for display and sale.

So what am I asking you to do?

  1. Go to your nearest Cancer Charity shop (In Ireland it’s the Irish Cancer Society, I’m not sure what it is in Northern Ireland let alone the rest of the world)
  2. Ask the manager of that shop if he or she would be willing to accept the donation of photographs as part of the “Pink for October Breast Cancer Awareness Campaign“, display and sell the photos. You might have to explain the Pink for October story and that model release forms will be produced.
  3. Take the photographs. Print the photographs. Yes some time and expense will be involved. Anything worth doing involves a bit of an outlay.
  4. If you wish, do put some identifying marks (like a web address to the online version of the photo) on the printouts. A Pink for October logo and link should also be included.
  5. Present the photographs (and at least offer the release forms) on (or around) Friday September 19 2008 to the charity shop so that the manager has time to display the photographs. (I can see Kilkenny photoblogers being a little later if they want to include a Podcamp Ireland photowalk)

So, is this a dumb idea?

At the moment I’m looking for a little help with this. Could you help me with…

  • Commitment to join in. You have over two months to do something this year
  • The wording for the model release form. I’m not sure how it should be worded and what details are required.
  • Would I (or anyone else doing the street portraits) need a licence of some kind? If so where and how would I go about getting one?
  • While I’m willing to print out my photos myself, does anyone know of a willing printer?
  • Anything else I should know about?

Happy snapping,
Will Knott

update September 3 2008. The 2008 Pink for October Ireland portraits won’t be happening. Details in this post.

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23 Responses to “Pink makes the money go around”

  1. Grannymar Says:

    I am interested.

    We have several cancer charities in Northern Ireland. Action Cancer is the first to come to mind. We have a local Branch but I might try contacting the Belfast office.

    Now I need help. Lessons in how to leave part of a photo pink while turning everything else monochrome.

  2. will Says:

    These are the instructions for the free GIMP photo editor tool, but the same technique seems to apply to them all

  3. Grannymar Says:

    Thanks Will.

  4. will Says:

    No problem. Let me know what they say in the shop.

  5. Darragh Says:

    Will, great idea. I’ll come back to you on it again, but count me in.

    Maybe talking to the Marie Keating Foundation would be an idea?

  6. Katie Corcoran Says:

    Count me in too. It’s easy to throw some money at a charity and move on, but this is better and no doubt a great learning experience for us fledgling photographers. To jog your memory, I was at the doneraile photowalk.

  7. will Says:

    Darragh : Do Marie Keating have physical shops that members of the public can walk in to?
    If so, then yes… but I don’t think so (besides when I texted Lynda about this a while back she seemed a bit baffled)

    Katie : no I haven’t forgotten you. At least this time I won’t be pulling strange photographing positions (I think)

  8. WillKnott.ie » Blog Archive » The pixie and the whale Says:

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  9. Grannymar » Boob Tube Says:


  10. Maz Says:

    Hi Will, I got here through Grannymar. This is a fantastic idea, I love it. It has inspired me to do something else too. I recently gave away some flower pins on my blog….but I was thinking that I could do some in pink and get my local knitting group involved and hopefully we could all make something like a scarf or lapel pin in pink and either sell them ourselves or donate to the local cancer charity shop. There is the possibility that the photo bloggers could use the handmade accessories in the photos! We can work out details another time but let me know if you’re interested in something like this.

  11. Nathalie Says:

    I would definitely like to be involved.
    I’m not sure about the rest of the country but in Dublin I’ve had a bit of experience trying to take people’s photos for the mag I work for and let me tell you – trying to get them to stop for a few minutes is tough, trying to get them to sign a release form and then pay for a pic is going to be tougher! Even if it is for charity. Would be great if we could get word out through blogs and twitter and the like, and organise little pink meet-ups somewhere in different cities – people could show up with the release forms all done up and then get their porrtait taken. Might work? Either way, you can count me in :)

  12. Darren Says:

    I’m not much of a photographer, but whatever else I can do, please ask, demand even. You want me to look into the model release wording? You have my email addy.

  13. will Says:

    Nathalie : Pink meet-ups sounds wonderful. Getting people to meet up with a pre-filled in form would be fecking brilliant. I wonder if we cold twist Rick’s arm for a bit of publicity. I asked the local manager if a notice about it and the where and when could be placed in the charity shop window… she said yes. Then gave me the contact details for the regional head! More when I get that news

    Maz : I don’t know, (And I want to see what you can do with pink ribbon or a Pink Ribbon). However, I like the sound of it!

    Darren : I knwo that someone is looking at it I’m helping out a theatre company Blackthorn Theatre Company with their PR, and there are 3 solicitors involved. One is looking in to it, but another pair of eyes can’t hurt.

  14. Damien Mulley » Blog Archive » Fluffy Links - Tuesday August 5th 2008 Says:

    […] If you’re new here, you may want to subscribe to my site using a feedreader or email. Thanks for visiting – Damien.Will has a great idea about going pink. […]

  15. redmum Says:

    Been meaning to say also great idea and count me in :)

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