Will Knott

Right now, freezing at the keyboard in my geansai gorm, I should be making slides and a talk for Barcamp Cork II. The talk is a HCI look at Twitter and twitter applications and interfaces (but I’m enjoying the data mining of the survey too much). However I’ve noticed something from that data.

I’ve asked people why they use particular twitter applications and interfaces.  In the process of discovering that people don’t always answer the question you ask, I’ve collected a few stories about why they use twitter.

Some use twitter for marketing purposes. Social media monitoring either for themselves or for their clients.

Some use twitter, Jaiku or other micro-blogging tools for a quick response to questions.

But most people seem to use it to stay in contact with friends. With their Tribe.

Think about it. Are you a sports fan, or a fan of a particular team in a particular sport? No one is a fan of GAA but not a team, but they are a fan or their club and county (even when their club is in a different county).They can admire another team, but they are fanatics for their own. Their tribe.

A fairly lonely sport like cycling has a community? Cyclists look to each other. Sometimes look after each other on roads when they encounter each other. Even as strangers, as their bike identifies them as being of the same tribe. Help will be offered. Tips will be swapped. A spare tube will be ‘lent’.

Going to a Barcamp, an un-conference identifies you as being of a tribe. A technical minded, or technology loving tribe. A tribe identified by their laptops, mp3 recorders and gadgets. A tribe allied with web 2.0 and a love of problem solving. Help will be offered. Tips and urls will be swapped. A spare cable will be lent.

And then we have the Jaiku versus twitter debate. Almost everyone in Jaiku is bi-textual, but there are tribes, groups, clans etc. Everybody wants to belong, be part of something bigger. Be part of a grander scheme. And one which makes person to person contacts. Everyone wants to belong, even if its to a school clique.

The older, traditional tribes; church, local neighbourhoods and work are disintegrating. So new tribes are forming.

And once a tribe is identified, it will be marketed to. (Buy Burma Shave).

take care,
Will Knott

Tags: Barcamp, Barcamp Cork 2, Cork, jaiku, Micro-blogging, Seth Godin, social media, tribe, twitter

This entry was posted on Thursday, October 30th, 2008 at 12:02 am and is filed under Barcamp, advertising, jaiku, network, social media, social network, twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.