Two MinutesAuthor: will | Filed under: 2009, brand name, branding, business, changes, domain, information loss, opinion, wireless, word of mouth
I took two minutes. Have you?
To: email@example.com, Joe@RTE.ie
From: Will Knott
Dear Sir or Madam,
Recently things have changed in RTÉ, in particular, afternoons on RTÉ 2FM.
I used to listen to the “wittertainment” (wit combined with entertainment) of interesting conversation about music, musicians, movies and anything interesting from the news on your afternoon shows.
Since the new year, Nikki Hayes and Rick O’Shea seem to have been gagged. Gone are the insightful riffs on air and conversations with their audiences to be replaced with “that was a song off the play list, here is another song off the playlist“. If I want pure music I have an extensive collection of CDs on my shelves and online music streaming services at my fingertips. (The less said about mp3 files at this moment, the better).
In one stroke (probably of a pen) you have removed the added value of the presenters. At times I wonder if the show has been prerecorded. These are presenters who would appear on Radio One’s playback on a regular basis. If the editors in RTE thought they were worthy of a special mention, why shut them up?
Was Jerry Ryan complaining about the upstarts of talk in the afternoon? Did Joe Duffy fret about being upstaged by rivals on the “youth” channel? Did other presenters resent their repeated appearances in the highlighted clip show? Did the fact the aiding the public in ways over multiple channels of communication hinder a target number of plays somewhere (the kind of thing usually reserved for a payola scheme, I assume you can confirm that this is not the case). Is this a preparation routine to move them off to other projects?
So, could you answer why the afternoons have been turned in to a “all music, no talk (except for the adverts)” festival, exactly like your rivals and so eliminating the sole distinguishing feature between most of the commercial stations and your own 2FM?
Instead of “more music”, any chance of “more entertainment”?