19 Jan 2009

Two Minutes

Author: will | Filed under: 2009, brand name, branding, business, changes, domain, information loss, opinion, wireless, word of mouth

I took two minutes. Have you?

To: complaints@rte.ie, Joe@RTE.ie
From: Will Knott

Dear Sir or Madam,

Recently things have changed in RTÉ, in particular, afternoons on RTÉ 2FM.
I used to listen to the “wittertainment” (wit combined with entertainment) of interesting conversation about music, musicians, movies and anything interesting from the news on your afternoon shows.

Since the new year, Nikki Hayes and Rick O’Shea seem to have been gagged. Gone are the insightful riffs on air and conversations with their audiences to be replaced with “that was a song off the play list, here is another song off the playlist“. If I want pure music I have an extensive collection of CDs on my shelves and online music streaming services at my fingertips. (The less said about mp3 files at this moment, the better).

In one stroke (probably of a pen) you have removed the added value of the presenters. At times I wonder if the show has been prerecorded. These are presenters who would appear on Radio One’s playback on a regular basis. If the editors in RTE thought they were worthy of a special mention, why shut them up?

Was Jerry Ryan complaining about the upstarts of talk in the afternoon? Did Joe Duffy fret about being upstaged by rivals on the “youth” channel? Did other presenters resent their repeated appearances in the highlighted clip show? Did the fact the aiding the public in ways over multiple channels of communication hinder a target number of plays somewhere (the kind of thing usually reserved for a payola scheme, I assume you can confirm that this is not the case). Is this a preparation routine to move them off to other projects?

So, could you answer why the afternoons have been turned in to a “all music, no talk (except for the adverts)” festival, exactly like your rivals and so eliminating the sole distinguishing feature between most of the commercial stations and your own 2FM?

Instead of “more music”, any chance of “more entertainment”?
take care,
Will Knott

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7 Responses to “Two Minutes”

  1. will Says:

    The reply

    Thank you for your e-mail Will.
    Your comments in relation to the changed format of the Nikki Hayes and Rick O’Shea shows will be included in our Audience Log of calls and e-mails, which is circulated for information to senior management in RTÉ Radio and is reviewed at the weekly meeting of the Editorial Board.
    Your e-mail is also being brought to the attention of the Head of RTÉ 2fm.
    We appreciate you taking the time to make your views known to us, thanks again for writing.

    With best regards
    [rescinded by me]
    RTÉ Information Officer

  2. Caricatures Ireland » The backlash gathers pace… Says:

    [...] is going mental (I’m updating this list as I find other posts): http://willknott.ie/2009/01/19/two-minutes/ http://blog.niallok.com/index.php/2009/01/19/dear-rte/ [...]

  3. Allan Cavanagh Says:

    Great stuff Will!

  4. Hello Blogland | DarrenByrne.com Says:

    [...] going on is 2FM’s destruction of Rick’s radio show. There’s a Facebook group , a good few posts on the subject and even a fancy caricature . Also, check out the book of posts [...]

  5. TheChrisD Says:

    Let’s just hope that all this gets the result we want and they deserve!

  6. K8 Says:

    Very well said!!!

    I got the same reply, but according to the updates on the FB group, it’s all making a dent.

    Fingers crossed.

  7. Will Says:

    Glad to hear its doing something positive.

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