Will Knott

Tomorrow I’m heading in to a Collision Course between PR and marketing people and bloggers. I have the odd feeling that this will be the first time that some people in the PR world meet a real live blogger. Now some people thing that this is going to be a fight. Personally I think its going to be a repetition of common sense.

The event is being organised by Damien Mulley, a blogger turning in to game maker. After all, he’s giving away his marketing advice. All of it sensible, none of it shocking. Except for the shock of the “new”. It’s not rocket sience, its people.

You do know how to talk to people, right?

Sometimes I wonder. I’m interested in listening to the PR and marketing folk (know your enemy and all that). I’ve learned that badly done cold pitching is frequently badly done. E-mailing out all the information with a “oh, this is embargoed” tag at the end. Blindly following the “tags” in the contact database, rather than making their own in a targeted area (blame the list makers if you will).

PR and marketing is changing. Social media (and I’ll include blogging in this pile) is about conversation. Two way communication. Think about a journalist forming contacts in particular areas. A go-to gal on tech issues. An agony uncle on relationship issues. Making contacts who can help. Thats where PR is heading. Its going to be hard work, but bloggers aren’t scary most bloggers aren’t scary.

We will bite. But only when provoked.

take care,

Will Knott

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Tags: Blog, Collision Course, Damien Mulley, Edelman, marketing, Marketing and Advertising, Public relations, social media, Weblogs

This entry was posted on Tuesday, January 20th, 2009 at 4:17 pm and is filed under 2009, advertising, bloggers, blogging, branding, business, conference, Dublin, fair use, format, Ireland, Irish, irish blogers, kerfulle, stupid questions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.