14 Dec 2009

Road page

Author: will | Filed under: 2009, YouTube, advert, advertisement, advertising, travel, video

T’is the season of Christmas parties. OK, this year, subdued Christmas parties, but the “be careful on the road” message still applies.

Twenty years ago, the transport  accident  commission of Australia created its first television safety campaign. The video below is an edit of 20 years of campaigns. Be warned if you thought that the “The Faster the Speed, the Bigger the Mess” advert for the Republic and Northern Ireland was bad, 20 years worth will have you in tears.

Drive safely this Christmas,
Will

via Brandflakes for Breakfast.

6 Oct 2009

Its so big

Author: will | Filed under: YouTube, advert, advertisement, advertising, television, video

Yup, its a video (you may need to click through to see them). An advertisement for Carlton Beer where they take the proverbial out of advertising. Similar to a British Airways one from 1989.

I wonder is an ad maker somewhere is feeling nostalgic.

take care,
Will

22 Jul 2009

On the cards

Author: will | Filed under: YouTube, advert, advertising, photo, video

cards

The “cards” are actually the beermats used in promotion of the Smirnoff Mule drink. They look very distinctive. Personally they remind me of the traveling carnies that cross the US Midwest during the Great Depression the 1930s.

Probably not the intention of the drink makers (I’m sure they were after the roaring 1920s or the early 1940s, but still).

Their advertising is all circus based, as the TV advert embedded video below shows.

I’m not sure why, but I suspect part of it is to stand out from the other name of the drink, the “Moscow Mule”. Russia has great Circuses, but this way its an implied link rather than a direct one.

And you can have a lot of fun with a circus.

Now, I have to ask. Are photos of, well, photos a bit of a cop out?

Will Knott

16 Jul 2009

Real food, beautiful people

Author: will | Filed under: 2009, advertising, humour

Every so often bumf arrives in my door. Most of this junk mail is clearly for the recycle or compost bins, but sometimes it gets read through.

The supermarket ones get a once over, just in case there are forthcoming bargains.

Looking at the SuperValu leaflet which features their price cuts since March, TheChrisD pointed something out.

“Its not exactly a typical weekly shop.”

“What do you mean?”

“Well look at the items on this receipt, who buys packs of ‘Always Ultra Normal Plus’ on a weekly basis?”

“Well, I can see someone going through a pack in a very heavy week, but I don’t think they would be a weekly item. Then again, I know that they can be used as incontinence pads. So it could be someone with a problem in that area.”

“That’s a typical shopper?”

“No its probably the items that you’d get the most back in reductions.”

“So who would gain?”

“Go through the list.”

“Here is another one, who would use up a bottle of Baby lotion in a week?”

“Strippers.”

“What?”

“Think about it, when the show ends they are wearing a smile, some sweat and a sheen of baby oil. Looks better under the lights.”

“Okay….”

“Anything else odd on the list?”

“100 cotton buds.”

“Part of the act?”

“A seven pack of Hula Hoops?”

“For Maxi Cane to nibble off the toes of the strippers.”

“er… a tub of Brylcreem Wet LookGel.”

“I know guys who go through a tub a week. Maybe is for the look. Or its a troupe of male strippers.”

“Maxi will be disappointed.”

“Or its for the look. Anything else?”

“Mr. Muscle Foamer. You can’t use a bottle of that in a week.”

“Could be part of the act.”

“What!”

“Well you know the tin of whipped cream act.”

“No?”

“It turns out that if you do the act with whipped cream, its quite dangerous as bits drip off and the stage, or rather backstage gets oily. If you slip you could break something.”

“And the baby oil won’t do that?”

“No it soaks in. Usually they use shaving foam, it dissolves dry. Having said that, the foamer would probably wreck their skin. Maybe its to clean the shower at each venue.”

“How do you know this?”

“Friend in the industry. Was on a cycling holiday with his dad a few years back. Still get the odd e-mail every now and again.”

“Okay… back to the list. You wouldn’t use a 5 pack of razor blades in a week.”

“You might if its a troupe.”

“Bottle of Lynx Shower gel?”

“Showers before and after each performance. Possible. And the roadie might use it too.”

“Almost 3kg of washing powder?”

“Costumes need cleaning. White uniforms and oil stains don’t go together very well.”

“A kilo of parsnips?”

“Eating healthy?”

“A full tub of vaseline?”

“Freaking out the check out staff?”

“So you’re saying that the typical SuperValu shop is filled with troupes of nubile strippers doing their weekly shopping?”

“Of course they wouldn’t be in their costumes. Maybe. It would explain a few things. It would be interesting to find out.”

“Explain a few things? Are you going to the shops soon?”

“Why?”

Will

p.s. I wonder if any other shops have this side by side receipt comparison where you can invent their typical or fantasy shopper?

5 Jul 2009

Can I have a little more?

Author: will | Filed under: 2009, Web 2.0, YouTube, advertising, competition, video

On Wednesday a group of bloggers arrived, by invitation to a PR company’s headquarters. There was, pizza, information and, naturally Budweiser for it was because of Bud we were there. (There was also coffee, for geeks need caffeine too).

There is also an Irish only contest linked to the advert, more information down below.

DSCF3684

There we were shown the Ireland only Budweiser Lyrics advert which is tied in with to the first use of the Sky green button feature in Ireland. I’m slightly confused by the green button (and hoping to get comments on it). Depending on where you read, pressing the green button allows for content (usually a video) to be downloaded in the background and viewed at a later date, much like the XBox 360 live videos and trailers. (Indeed the first use of this was last week in the UK where it was used for the Harry Potter and the Half Blood Prince trailer). I’ve also read that it downloads the content to be viewed at a particular scheduled time. The “twice a day” bit is throwing me. Do you have only 2 times of the day to watch it, or do the downloads only happen between certain hours?

DSCF3704

I’m wondering how, and how much this will be used. I can understand someone wanting to get the full (usually longer than 30 seconds) movie trailer or a music video advertised as part of an album, but I seriously wonder just how many people will download the “making off” of an advert once the novelty has worn off.

On a side note, Diageo, if you’re reading, given the iconic nature of the Guinness adverts, and your 250 anniversary celebration of showing the old adverts, put together a downloadable package for the differing advert histories you are collection. I can see that selling in the storehouse too.

Having said that, the creation of this advert is actually interesting. Filmed off the side of the elevated trains in Chicago it offers you an unusual view of the city, and creative interpretations of the lyrics of the Beatles song “All Together Now”. The timing involved is impressive, even more so when you learn that to re-shoot a scene involved the train having to loop around sections of the track.

And now for the advert…

As you can see, you sort of want to see it again to get all the lyrics.

I’m waiting for the spoofs.

But the contest may prevent those for a little while. You see, the makers,of the advert want you to enter your own versions. The advert above was put together using 30 different scenes, each one ties with a line of lyrics in “All Together Now”. The challenge is: create another version of a line of the song. Eventually (if there are enough clips of good quality) another, user generated version of the ad will be created and released on an unsuspecting world. Check out the alltogethernow.ie website, and pick a line from the song.
Tip: find out which are the least used lines, gives you a better chance of being picked.

The first 100 people to upload their clip to the site will win a case of Budweiser. The closing date for video entries is the 15th August 2009.

So get your cameras and renderers ready…

take care,
Will Knott

Full disclosure: I had 2 cups of coffee, about half a large pizza and a UBS stick with a copy of the advert and descriptions on it. And met a few interesting people too.

20 Apr 2009

Get his kit off

Author: will | Filed under: advertising, brand name, branding, do we really need this

No seriously. New Zealand Rugby Clubs (well their Super 14s anyway) and Adidas has done an odd little flash site.

Choose two Rugby players from this list, Tamati Ellison, Ali Williams, Richie McCaw, Jimmy Cowan or Liam Messam and they will take off their rugby shirts and swap with each other.

You can even get a personalised (well fake personalised) poster of the shirtless player, if you have a printer attached. Apparently (crashed my machine when I tried).

I wonder if there will be a Leinster and Munster version shortly? Could the version of Goys and Fiens cope?

take care,

Will Knott

14 Apr 2009

All we like sheep

Author: will | Filed under: 2009, advertisement, competition, contest, music

Handel died 250 years ago, and his death is being celebrated this week in a week long festival. Am I the only one thinking that its a mean thing to do? His birth, sure, the anniversary of the first performance of Messiah, great. His death?

Anyway, if you’re quick there are about 2 hours left to enter the competition on Culch.ie for a pair of tickets to National Concert Hall : Handel 250 with Our Lady’s Choral Society for tonight at 8pm.

As for the name of this post, well I’ve performed in Messiah. Its fun, but some of the phrasing is, well, daft. There is a passage where the entire choir sings “All we like sheep” then the organ chimes in for a bit, the choir in unison then sing again “all we like sheep” and the organ does its thing. Then, and only then do the lyrics continue with “have gone astray” and then it goes all fugue.

The first time its sung in rehearsals, the choir collapses in to giggles. And the first time audience member also has the same reaction. I wonder if he knew, I mean the organ solo is bloody forte, or is that something every organist has learned to do over time?

sing out,
Will

Timing is interesting. Markham Nolan blogged about, well, bloggers being used and abused by marketing types and quoted the example of The Big Switch outreach done by Bord Gáis electricity. Go read it and come back. This post is my comment as he “plucked out” a comment I left and given that I’ve been named, I’m not intending to be shamed.

(I have shame, don’t use it much)

The rest of this post is the comment I left…

I think I need to defend myself after you “plucked me out”.

I’ll go with this one example of the Bord Gáis meetup. This wasn’t a scheme dreamt up by a PR firm, this was Bord Gáis doing it themselves. All the bloggers that attended did so out of curiosity. None of us knew what it was going in.

If we did, I suspect a different group of bloggers would have shown up.

If you want bloggers, ask bloggers who blog about your area. For the event the ideal group would be business bloggers, consumer affairs bloggers, green affairs bloggers. Oddly enough marketing and advertising bloggers would have been interested too.

Or to put it another way, would you invite a music journalist to the launch of a new cheese? (No jokes please)

I know that not everyone who attended blogged about it (yet at any rate). I know that it ended up being one of my longer posts.
From what I can tell, it was the first attempt at blogger outreach (not just their first attempt, but THE first attempt following the Collision Course).

Lots of information was freely given. It was interesting to see a “grown up” product that few would describe as “sexy” being used for outreach. Things are changing in the marketplace, bloggers may be invited to more, but that is no guarantee of a write up, let along a favourable one.

The early inviter will get the “well they invited us” posts, but if it becomes more commonplace, the “I was there” won’t be blogged. The “I’m interested in this topic, give me the info” will take over. After all, most (if not all) Irish bloggers are amateurs.  They have work, school or other duties in the mornings. They can’t attend a day-time press conference (or film screening). They don’t all live in Dublin (interesting to see how many of these things will take place in Cork, Galway, Kilkenny or Limerick). And bloggers are under no real obligation. A day without posting isn’t going to cause much harm. Not the same can be said about mainstream media.

Or to use your analogy, the swarm of locusts may find the field is empty when they get there.

Of course, locust only swarm then their serotonin levels increase. That’s the happy chemical of the brain.

Who says that bloggers make a happy meal?

take care,

Will Knott

I would love to tell you that I was invited to a cabal of secrets, but in fact I simply responded to a post on Mulley’s blog about a meeting, and then showed up.

What I discovered was, following the Collision Course, that Bord Gáis decided to talk to bloggers. I’m not too sure why (and I don’t think they do either).

You see, they are no longer a gas company. They are now an energy company.
holding_pagereveal

Or rather, Bord Gáis is now a regulated Gas supply company, and thanks to ESB electricity generation and ESB networks being split, they are also a deregulated electricity company. RTÉ have a good write up on how to change, and there is a description on “The Big Switch” site.

The fact that they decided to talk to bloggers about, well, a deeply un-sexy product is interesting. This is also an internal initiative. Even their usual PR companies (I noticed the plural) told them not to. But think about it. Electricity and gas are not “youth” products. And when someone talks about “doing stuff on the net” the assumption is that the product is destined for, well, kids.

But the net is no longer a youth product. The web has been in mainstream use in Ireland for almost 20 years. There is an entire generation that grew up with the web, but almost everyone under forty isn’t afraid of it (and looking at some facebook photos, they will be at a later date).

Banking, shopping and house hunting are all online. Instead of getting a paper bill in the post, you could get your bill on-line. In short boring adult stuff. Except this point was raised at the meeting, and its not entirely true, at the moment there is dual paper and on-line billing and “in Q2 paperless billing will be available”. On that note, if you switch your power and gas bills will be separate bills (by design). combined billing or “bill shock” and a large bill arriving can scare people off.

Back to Bord Gáis’ electricity. At the moment they are buying in the power, but they have plans to build wind farms and the building of a 425 Megawatt gas powered turbine power generating plat in Whitegate, Cork is underway.

Having said that, they have been supplying power for a while. They approached the National Ploughing championships with their offer. Their offer being a guaranteed 10% cheaper than ESB’s prices. So they signed up 15,000 of the 85,000 IFA members, and it seems they’ve been getting power for a while.

nicky

The prices are 10% cheaper than ESB for the 2008, and 5% cheaper than ESB for 2009 and 2010.  The marketing manager, Nicky Doran, pointed out that its hard to do estimated pricing for more than 3 years. Also, Bord Gáis is regulated as they are the incumbent in the gas market, which means that if they want to lower their prices they have to go to the regulatory body to get permission to lower (or indeed raise) their prices. ESB have to do the same thing as they are the incumbent in the market. However, Bord Gáis is a new entry in the electricity market, so that’s how they can guarantee the price cut when compared to ESB.  If the market gets completely unregulated, then blocks  on the incumbent go away. So ESB are probably looking forward to competition.

Full disclosure, I just showed up. Apart from a cup of tea, I got nothing for this other than information (if you like I can clean up the notes I took at the session and post them in the comments). Is it worth switching? Well go check your figures and decide for yourself. I know that I don’t want to explain this one to my Mum without the paperwork in front of me.

The thing is, now that Bord Gáis has started talking to the public (well bloggers at least) and they are not only listening but talking (via @TheBigSwitchIRL on Twitter) as well as media monitoring. It means that they can hear.

Speak up.

Suzy Byrne was there and blogged about the consumer side of the equation (as well as the street teams planned).  Peter D, AdIreland and Damien Mulley all blogged about this new-found openness.

Personally, I think its nice seeing a large Irish company treating the internet and blogging as something for grown-ups. Now, when are they blogging themselves?

The advert being shown, where they take “the big switch” a little too literally.

take care,
Will Knott

26 Jan 2009

I can has Poney Poney

Author: will | Filed under: What would you do, advert, music, text, video

G A#7 G A7
G7 Em Eb C7

This means nothing to some people. Others will recognise it as a guitar riff. How do I know this?

Well imagine for a moment that you are in a band call, say, Poney Poney. Now imagine you’ve written a song called, say, “Cross the Fader”, and you want to promote it. But there is no cash in the pockets to make a video.

No camera. No cash. No problem.

Make the video using PowerPoint (or Keynote, or OpenOffice Presentation).

“Cross the Fader” by Poney Poney


PONEY PONEY “Cross The Fader”
by Institubes

(some RSS readers may require you to click through to see the video)

Nice workaround.
And I like the song.

The lyrics make no sense, I just hope that it’s due to bad translations from the original French.

take care,
Will Knott