Will Knott

Well the budget is over, and the government released the text of the Financial Statement (the budget preamble if you will) made my Brian Lenihan yesterday.

So I ran it through Wordle to see what patterns emerged.

We have a big “government”, a large “tax” and a much smaller “payment”, “pay” and “spending”. Oddly, “Public” is almost as big as Government.

Now then, its unlikely that a Minister would put the text of their speech in to something like Wordle, but if they did, the resulting speech might be, well, interesting.

They have the statements from other years too. I think I might have to play with comparison tools (once I’m on a more powerful machine).

take care,
Will Knott

I keep an eye on the Tuesday Push. The aim of the Tuesday Push is to get the bloggers of Ireland, usually the business bloggers or the blog of a business, to promote an other Irish company.

Those getting a push need to be offering a unique product or service, and should be taking part in the push themselves. Think of it as co-operative support. Creating a business community, one where ideas can be shared and have ideas bounce off each other freely. Or in internet terms, a meme gone sensible. Of course making the Irish technology community an actual community isn’t easy, but this helps.

That said, the key word is unique. Another template tweaked, off the shelf package generated on-line store, not for the push. I think new thinking might count, but you may have to explain what makes it innovative.

If you’re an Irish technology company that’s offering something new and have a blog (or other means to promote yourself and others), contributing to the promotional effort and putting your name forward for a Push of your own is worthwhile (just take a look at the feedback of some of those that have had a push). Or just join in, as some day you may be in the position of needing a push. By pushing now, you’re helping others, and may help yourself.

take care,
Will Knott

Related articles by Zemanta

• Huge Push for IGOpeople (web2ireland.org)
• Tuesday Push: Twitter Mosaic from Sxoop Technologies (ewritecork.com)
• Push – forget the movie, this is the real thing! (cjwriting.com)

Timing is interesting. Markham Nolan blogged about, well, bloggers being used and abused by marketing types and quoted the example of The Big Switch outreach done by Bord Gáis electricity. Go read it and come back. This post is my comment as he “plucked out” a comment I left and given that I’ve been named, I’m not intending to be shamed.

(I have shame, don’t use it much)

The rest of this post is the comment I left…

I think I need to defend myself after you “plucked me out”.

I’ll go with this one example of the Bord Gáis meetup. This wasn’t a scheme dreamt up by a PR firm, this was Bord Gáis doing it themselves. All the bloggers that attended did so out of curiosity. None of us knew what it was going in.

If we did, I suspect a different group of bloggers would have shown up.

If you want bloggers, ask bloggers who blog about your area. For the event the ideal group would be business bloggers, consumer affairs bloggers, green affairs bloggers. Oddly enough marketing and advertising bloggers would have been interested too.

Or to put it another way, would you invite a music journalist to the launch of a new cheese? (No jokes please)

I know that not everyone who attended blogged about it (yet at any rate). I know that it ended up being one of my longer posts.
From what I can tell, it was the first attempt at blogger outreach (not just their first attempt, but THE first attempt following the Collision Course).

Lots of information was freely given. It was interesting to see a “grown up” product that few would describe as “sexy” being used for outreach. Things are changing in the marketplace, bloggers may be invited to more, but that is no guarantee of a write up, let along a favourable one.

The early inviter will get the “well they invited us” posts, but if it becomes more commonplace, the “I was there” won’t be blogged. The “I’m interested in this topic, give me the info” will take over. After all, most (if not all) Irish bloggers are amateurs.  They have work, school or other duties in the mornings. They can’t attend a day-time press conference (or film screening). They don’t all live in Dublin (interesting to see how many of these things will take place in Cork, Galway, Kilkenny or Limerick). And bloggers are under no real obligation. A day without posting isn’t going to cause much harm. Not the same can be said about mainstream media.

Or to use your analogy, the swarm of locusts may find the field is empty when they get there.

Of course, locust only swarm then their serotonin levels increase. That’s the happy chemical of the brain.

Who says that bloggers make a happy meal?

take care,

Will Knott

Before you go to a Twestival, how should you keep an eye out for your friends off Twitter? Well, why not wear your Twitter friends? (yes that does sound like a very bad superhero team).

Wear their faces on your chest. (eewww) OK, pictures of their faces. Better? Or have their mug on your mug.

Walter Higgins at Sxoop (pronounced Skoop, or Scoop) is a image manipulation software developer for a a while now. The headlined Pixenate, an online photo editor, is integrated on many sites worldwide. He also has a history of making image manipulation tools for Twitter. He’s responsible for all the Santa hats this Christmas, and he’s brought out something new, the Twitter Mosaic.

You tell it your Twitter user name (no need for a password) and it generates a mosaic of all your twitter friends or followers. A big image. This can be turned into Mugs, T-Shirts and Bags.

All of this is made possible because of Web2.0 and the philosophy of open APIs (both Twitter’s and Zazzle’s). What has been done recently at http://sxoop.com/twitter/ simply wouldn’t have been possible a few short years ago. Needless to say, these APIs are being battered at the moment. Walter has more details on how to get things running quickly too and the end products seem to be reviewed very well.

So you can create a physical social (media) object and drink to the health of your fellow Tweeters from a Twitter Mosaic mug  (hopefully full of  clean water thanks to Charity:Water) and wear your friends in public.

The Twitter Mosaic is indeed the beneficiary of a Tuesday Push, so soon after demoing it at the Cork Open Coffee Club. And yes I got to know Walter through the Open Coffee movement. However its a cool idea, a great set of products and it since to see someone in Ireland making money in there times. And making money while Twitter is still trying out how.

take care,

Will Knott

Related articles by Zemanta

• Sxoop Technologies turn a buck on Twitter (patphelan.net)
• Tuesday Push was Sxoop (web2ireland.org)
• Twitter Mosaic: Using the long tail to make money from Twitter (antonmannering.com)
• My Twitter Mug is here – Merry Christmas to me! (u-g-h.com)
• Tuesday Push: Twitter Mosaic from Sxoop Technologies (ewritecork.com)
• Push it: Twitter Mosaic from Sxoop Technologies (cjwriting.com)

Get your twitter mosaic here.

I think the Media Virgins put it succinctly. “Before you fully commit yourself to a social networking site I think that it is a good idea to listen in on what is being said. The same idea goes when you are deciding which people to follow.”

And so it is with IGOPeople.com, the latest company being promoted in the revamped “Tuesday Push“.

The I, G and O of IGOPeople stands for Individuals, Groups and Organisations. The idea is that this is a network for real people. Not the social media elite (both of them) nor is it aimed at the youth market. The idea behind this site is that it allows individuals to contact organisations (mostly businesses, but there are a few charities in there too) and have the feed back in the public domain. It also allows for groups to form.

Groups like the proposed OpenCoffee Kilkenny. Groups like the DellCamp project to get things going in Limerick (and surrounds again).

Of the companies in there, its not just the technical ones like Blacknight and Eircom nor those using social media in other aspects like FBD and Vodaphone (who are running free top up offers) but accountants, recruitment companies and sellers of waterproof childrens clothing (who have their own special offer on IGOPeople).

This Irish company is paying attention to its users. Thy will take and act on suggestions. Its a tightly wel run (and threaded messaged) ship.

I joined it very early on, but I’m still listening. I’ve said this to the founder, Campbell Scott, I can see the appeal, but I just don’t get it.

Yet.

I’m still listening,

Will Knott

I’m skipping the OCC BBQ Dragons’ Den posts for a quick push for this guy (on the right)

This slightly worried looking gentleman is Marcus MacInnes of pix.ie. Marcus is getting a bit of a push by the Irish tech blogger scene, and well, I’m pushing too. Why, because its a service and site I actually use.

All (well, almost all) of my photographs that I’ve posted here this year have been hosted on Pix.ie. I love the site. Yes, I’ve abandoned Flickr over Pix.ie, so I must be committing some kind of photoblogging sin. (As soon as their API links to Moo I’ll have no reason to use the other site.)

So what do you get on Pix.ie? A beautiful looking site (yes I love the album unfurls when you hover over them. Just look for yourself). They also have a custom album for the “Pink for October” which I can assure you I’ll be using for the online bits of my Pink paper push (its the skin setting in the “profile settings” section).

The servers are optimised constantly and performance is paramount (and yes Marcus can and will talk about the database tips and schemes needed to perform his miracle of bit shuffling if you ask nicely. you may want to sit down first) and I think the pictures are nicer too. The site also caters for using those embedding and resizing their images off the site (like me) and ease of uploading.

In short, pix.ie is being too nice to me.

Its also going to get me out of the house and visit places, well Guinness actually. Of course I really need to start using its social bits more. I’d better start now.

take care,
Will Knott

Oh, and for the record, I’m the large blue thing next to him. Spoiling the photo as usual.

Related articles by Zemanta

• Pix.ie – Not Just Another Photosharing Site

Would you gamble in a horse race? The area now known as Silicon Valley had a history of horse racing and gambling on horses. If you are willing to bet $10k on a horse, why not gamble on a start-up? €10k is quite literally a SSIA money amount. A pittance in the Irish property arena. Not that much in the horse breeding industry either. It is a risk, but so is a horse race. So where do we send the cheque? There isn’t a place.

It’s not just the punters (in more than one meaning of the word) that need to be educated in investment. college students leave with the technical know-how (other discussions aside) but they don’t get thought about looking for investment.

Is there a need for a convention to get the investors to attend? Actually Damien Mulley is looking in to arranging a big pitching event some time in September, so this might happen soon. However there is an opportunity to have an “Open Coffee” style informal session at an IT@Cork, which is not a pure technical event, as investors don’t know where to go. Assuming that investors are out there.

There is an election on. Stamp duty (which canvassers confirm that no one cares about) is being talked up in the media. Can we talk up

Could there be a start-up lobby group? In Cork there is the NSC (and soon a NSC 2), UCC, Rubicon, WebWorks and probably a few we didn’t know about. There isn’t a central organisation. Not always joined up to the media thinking either. For example, Walter of Sxoop and Pixenate moved into the Rubicon building. That’s a press release opportunity which helps to show the creation of a start-up culture in Ireland! Which gets attention in the off-line media world. Sales and marketing of a company beat technical skill when it comes to funding. It’s sad but it’s true.

All IT start-ups are looking for investment. They have to chase the money. However there is no history of investing in technology in Ireland, except for the Eircom share issue. An education which has not been forgotten. An early start-up is a risk, a gamble. Care to bet?

However investment in property (an investment area with a lot of positive education) is declining, so why not take up investing in start-ups? Does Cork (and Limerick and Waterford) need a ‘face’ so that investors look here rather than to Dublin?

It might be easier to get small investors too. The perception of computer technology is completely different now. Once computers were these big untouchable room sized machines. Now they are mobile devices with annoying ringtones. He mystique has gone. Few people are afraid of the technology, so they might be willing to invest in the companies looking in to the next technology.

tags :Silicon Valley, cork, start-up, SSIA, investors, Rubicon, Sxoop, Pixenate, start-up culture in Ireland, investment