Will Knott

Jason Roe is doing it again.

I mentioned one of his BTW (Blogger, Tweet-up, Whatever) events before, and I think this s his fourth.

The idea is that us lot shouldn’t only communicate behind screens, since Ireland isn’t that big a place. So meet up and actually hold someones hand. Or at least give a real wave rather than a “*wave*”

The new BTW is going to be in the Kudos bar is the Clarion Hotel in the ISFC, Dublin on September 3rd at 7pm. That’s room for 150 people.

Register on his site, then come over and say “hello” in person.

Will

Today is Yesterday was (this post got stuck in draft) the day that the Leaving Certificate English paper 2 didn’t happen. The cause, this is really for my non-Irish reader (waves at Aunt Mary); a steward running the exam on Wednesday opened and put out paper 2 instead of paper 1 by accident in a school in County Louth.

This error has effected 51,800 students, and cost the steward his job. Admittedly, no one died. Only study plans are disrupted.

The funny thing is that this isn’t the first time such an error has happened. But this year the consequences are that the second paper is being sat on Saturday with a back-up English exam.

What occurred is a perfect storm of events…

Firstly, the timetable of exams changed. Until recently English papers 1 and 2 were sat on the same day (morning and afternoon). Since both exams are, well, tough and require a lot of writing it was felt that spreading the exam over two days would be easier on the students hands, if not on the students themselves.

If the error had occurred in the past, only the 15 students who received the wrong paper would have been effected.  True they could have informed fellow students that the paper featured “macbeth, deception, bishop, keats, walcot, larkin …” to quote the tweet, but most (lets face it, there is going to be a little comfort cramming between exams at least) of the study would have been completed long before the exam. Having a full day between exams meant that the important information could get out there and get spread widely.

Secondly there is the nature of the exam itself. Paper two of the Leaving Certificate is regarded as one of the toughest tests in the pre-university examination system. In out system exam marks mean points, and points mean University places. The English syllabus means that the students have to study eight poets and guess as to which two or three would be on the paper.

Had this been the Mathematics exam, then the information would be harder to spread. After all knowing the type of maths question does not limit the study as much as dropping 6 out of 8 poets. Equally has this not been one of the “big three” exams of English, Irish and Maths, the reason to spread the information would have decreased.

So you have a high pressure exam, which most if not all the leaving certificate students will be sitting, where the important details of which can be summed up in three or four words; the names of the poets. Words which quiet easily fit in the space of a single SMS message. Or a tweet. So a small amount of information can cause a huge amount of damage.

The third part of this is the fact that social media played a part. And yes I’m counting the leaving certificate discussion section of Boards.ie as social media. In fact it appears that the public dissemination began on Boards.

The timing is interesting here. Boards only started seeing this information close to 4pm. This implies that the information only started leaking around then. What is likely is that those 15 students started passing the information as soon as the afternoon exam (home economics as it happens) was over. Given that the steward reported the loss of confidentially around 4pm, when parents of the children informed him, this sound about right. Even if the steward had reported the breach immediately (and maybe kept his job over it) the spreading of the information would have followed the exact same time line.

Or to put it another way, the Department of Education found out the same time that everyone else did. Posibbly a short while earlier.

At least one, mostly likely two or three of the children waited until they got home, and got internet access to talk to each other. This spread the word. Needless to say, it spread very quickly amongst a number of interested students. Then wider.

Now a lot of students cut back on social computer use (e.g games) during the exams. After all its only two to three very important weeks for which they have worked two years for. Discussion was rife.

And the department of education picked it up very quickly.

There is a backup exam in case of leaks. Normally what would happen is that effected schools would get the backup paper. For a single school a delay is tolerable as the second exam of the day could be delayed by the same amount. In this case, because of social media and the internet, every school in the country (and beyond, the leaving certificate is not only limited to Irish schools, but I can’t think of any places that use it) was effected. The issue changed from containing the problem to distributing the exams to all the test centres.

So the exam was rescheduled. Not everyone was in the loop. I’ve heard stories of students studying for the English paper after it had been rescheduled. Which probably means that they had shut down all connections for study reasons.

What does this mean for the Department of Education.

1) All leaks are now national leaks. Unless the leak is a mistiming (exam starts and ends early) then assume all the information is out there. Students can only be quarantined in special circumstances, for example the Jewish students who cannot sit the exam on the Saturday for religious reasons.

2) Different colour coding for papers. All the morning exams have a different colour cover from all the evening exams. When both papers were on the same day, there wasn’t an issue, the colours were different. When the exam because consecutive mornings, then it became an issue again. Using more colours, maybe 4 colours with alternating colours for different mornings and evenings. A quicker, cheaper fix might be have the second paper being on the following afternoon. Or the following week. One would make mistakes unlikely, the other would give more recovery time.

3) Sign-off. The steward needed to get two students to sign-off the opening of the paper. Firstly these students are not disinterested parties, assuming malice, they would want this information. Secondly, these student have no training on the proper procedure. If the head of your exam asks you to sign something so the paper can be passed out, you’ll sign it. I know I signed off an exam (only 2 of us sat the paper) so I didn’t realise that I was signing a procedural document at the time.

In short, the current “the procedures have been followed” process have absolutely no purpose. Insisting that a teacher or someone equally fire-able by the Department sign off would at least make the checks viable.

So is this going to happen again?

Yes. You see, human error is likely. The consequences differ widely every time, in this case a lot of inconvenience for all the students this year. Next year, it could be something small.

Annoying, yes, but stuff happens all the time. Next ear we will all year about the steps taken to avoid this from happening again. Or at least, the steps to make if less likely.

And the odd on winning the lotto are?

take care,
Will Knott

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I’ll admit that I don’t travel that much. If I did then I would be looking in to getting a MaxRoam chip and account. MaxRoam is the brainchild of Pat Phelan and Cubic Telecom, and its a sim chip that lets calls be routed through local numbers and VOIP for the international sections of the call.

It also means that you can have multiple local phone numbers in different cities around the world.

But, until recenty it was mostly for voice (not sure about texts). About two weeks ago they struck a deal with Qik. This deal, called Qik Roam, is a Qik-branded SIM that users can user for cut-price calls and data.

The announcement goes…

The partnership with Cubic Telecom will see Qik give its users the opportunity to purchase Qik-branded SIM cards enabling them to stream video live from all corners of the planet – without coming home to an astronomical phone bill. The Qik SIM also provides massive savings on voice calls, email, web browsing and texting while they travel. Under the tagline “Go mobile, not broke,” Qik is offering its users a simple, inexpensive way to share live video no matter where they are.

This is something I should have posted sooner, but other things got in the way. I know Pat through the Cork Open Coffee and I haven’t met anyone with as much passion as he has.

Hoping things get even better,

Will Knott

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My schedule looks full at the moment. It happens, a rush of meet-up (usually unrelated to each other), yet most of these meet-ups are to do with the Irish blogging community (and yes there is an Irish Blogging community). The one exception is an effort to get a maker community working in Dublin.

Tonight has the BTW, a Blogger – Twitter – Whatever meet-up in The Porterhouse Central put together by Jason Roe.

Why do people do this. Organize meetings? Meet complete strangers even if there is a common interest between you? Actually look forward to meeting these strangers.

Well I wonder if neuroscience and survival instinct has something to do with it. In 1994 Ronny Eriksson proposed that our autonomic nervous system, our physical basis for feeling anything is divided in to four functions. The 4 Fs; Fighting, Fleeing, Feeding and Fu… er… mating.

There is one problem with this basis. If those were the roots of our instincts, then humanity wouldn’t have survived past one generation. Why? Well mating might happen, but without something else then the subsequent children would simply be left on their own.

For a group to survive there has to be another F. Fostering. Friendship. Family. Call it what you will but a need to reach out and nurturer in some way.

A need to meet others, meet-up is part of our hard-wiring. Kindness is somewhere in there. We are more likely to offer assistance to our own. The kindness of strangers is rare (it happens). Social media has had a strange side effect. We “know” complete strangers. Or at least think we know.

• “You can steel your heart against any kind of trouble, any kind of horror, but the simple act of kindness from a complete stranger will unstitch you” –The mother of Chris Abani who talks about humanity at TED.

We know the passions of strangers (or at least their thoughts) due to their blogs. Thanks to the likes of LinkedIn and FaceBook (and so many others) we know who their friends are. Thanks to Twitter we know that they are doing now.

Do we “know” them? Sort of. Pen pals have known each other for years. But social media makes, almost necessitates a community. And in a vacuum, it will create a community (yeah, I’m stretching here).

But that fifth F. Fostering/Family/Friendship. So much of our lives are founded on that principle. How come it is still left off that list?

See you at the BTW then?
Will Knott

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Free speech = Net neutrality?

As a principle many people would say that the freedom to disseminate information is a requirement of a democracy. After all an informed populace can make better decisions.

Except of course information about things we don’t want to know about. Pro-Anorexia and Pro-Bulimia forums are a controversial example. Its freedom of speech, its an informed choice, and women (mostly, men tend to have image issues with not being muscular enough) on these sites that promote being (too?) thin get positive reinforcement to get thinner. After all, this information isn’t a criminal action.

What has this got to do with Blackout Ireland?

Als die Nazis die Kommunisten holten,
habe ich geschwiegen;
ich war ja kein Kommunist.

Well imagine if various food and health industry bodies got a legal settlement with Eircom to enforce a “three strikes and your out” policy against readers of these forums, without a chance to appeal? (Let’s ignore the fact that much of our lives are now done through the internet and that the German courts thought that it was to harsh a punishment; a death sentence to a virtual world). Would there be an outcry? “We’ve doing this to help you”. Then the lobby groups arrange to get Eircom to block certain pro-ana (after all Eircom have said that they wouldn’t fight the court orders). Then go after other Irish ISPs demanding similar action.

Als sie die Sozialdemokraten einsperrten,
habe ich geschwiegen;
ich war ja kein Sozialdemokrat.

So of course, these sites go underground; accessible by proxy, or new different ones spring up in its place. So the information is out there. Illegal. Hidden. Cherished by a knowing few. Shared with a wider knowing few.

Would there be mistakes and false positives? Of course. Every “not caught in the act” action has the potential for mistaken identity. And with wireless networks, connecting via your neighbour (or war driving to an open location) is going to ensure the wrong people are caught. Or a printer is blamed for having image issues.

But why stop at image issues! There is too much violence on the streets, lets ban all forms of internet violence. No more over the internet first person shooters.

Als sie die Gewerkschafter holten,
habe ich nicht protestiert;
ich war ja kein Gewerkschafter.

Cyberbullying is too much. Lets block social network sites where such a situation can take place!

Als sie die Juden holten,
habe ich geschwiegen;
ich war ja kein Jude.

We can’t have our children accessing information and images about gay life. Block these sites!

Ban.

Block.

Als sie mich holten,
gab es keinen mehr, der protestieren konnte.

Its the start of a slope.

When they came for me,
there was no one left to speak out.

The initial logical, maybe apparently sensible first step leads to a worse situation.

So, back to the point of all of this. IRMA wants Eircom to block certain file sharing sites, starting with the Pirate’s Bay.

Interestingly the international version of IRMA is trying to get the Pirate’s bay shut down. And based on the reports of the trial in Sweden, the prosecution are not doing a good job in persuading the courts that the Pirate’s Bay are any different than Google (in fact, it seems that much of the same information can be found using Google). File sharing isn’t a criminal offence. Depending on the outcome of the trial, using Pirate’s Bay may not even be viewed as a civil offence.

So block Google? It’s an option, but too many companies use their cloud computing services for the Irish economy to survive such a block.

So back to net neutrality. Actually it isn’t exactly entirely related to speech. Its closer to a deep packet inspection; what type of packet is this. Is it a web (or encrypted html) packet? A packet form an email? Or a bit torrent packet?

Which is how some software updates itself, for example Blizzard’s World of Warcraft.

Which is how millions (if not billions) around the globe saw the inauguration of President Obama on CNN’s software.

For something purely illegal, those are very odd companies to be using it. Content companies too.

So join in the week long protest against this. Shout, not whisper about the chilling effects on internet free speech.

Join with the other voices around Ireland speak out on this issue.

Darken your avatar.

Write to your local TD about it.

Write to Minister Ryan about it.

While you still can, speak out.

Will Knott

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I keep an eye on the Tuesday Push. The aim of the Tuesday Push is to get the bloggers of Ireland, usually the business bloggers or the blog of a business, to promote an other Irish company.

Those getting a push need to be offering a unique product or service, and should be taking part in the push themselves. Think of it as co-operative support. Creating a business community, one where ideas can be shared and have ideas bounce off each other freely. Or in internet terms, a meme gone sensible. Of course making the Irish technology community an actual community isn’t easy, but this helps.

That said, the key word is unique. Another template tweaked, off the shelf package generated on-line store, not for the push. I think new thinking might count, but you may have to explain what makes it innovative.

If you’re an Irish technology company that’s offering something new and have a blog (or other means to promote yourself and others), contributing to the promotional effort and putting your name forward for a Push of your own is worthwhile (just take a look at the feedback of some of those that have had a push). Or just join in, as some day you may be in the position of needing a push. By pushing now, you’re helping others, and may help yourself.

take care,
Will Knott

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I think the Media Virgins put it succinctly. “Before you fully commit yourself to a social networking site I think that it is a good idea to listen in on what is being said. The same idea goes when you are deciding which people to follow.”

And so it is with IGOPeople.com, the latest company being promoted in the revamped “Tuesday Push“.

The I, G and O of IGOPeople stands for Individuals, Groups and Organisations. The idea is that this is a network for real people. Not the social media elite (both of them) nor is it aimed at the youth market. The idea behind this site is that it allows individuals to contact organisations (mostly businesses, but there are a few charities in there too) and have the feed back in the public domain. It also allows for groups to form.

Groups like the proposed OpenCoffee Kilkenny. Groups like the DellCamp project to get things going in Limerick (and surrounds again).

Of the companies in there, its not just the technical ones like Blacknight and Eircom nor those using social media in other aspects like FBD and Vodaphone (who are running free top up offers) but accountants, recruitment companies and sellers of waterproof childrens clothing (who have their own special offer on IGOPeople).

This Irish company is paying attention to its users. Thy will take and act on suggestions. Its a tightly wel run (and threaded messaged) ship.

I joined it very early on, but I’m still listening. I’ve said this to the founder, Campbell Scott, I can see the appeal, but I just don’t get it.

Yet.

I’m still listening,

Will Knott

So the PR / Bloggers conference took place in Edelman PR. And I’ve seen Alastair McDermott blog post on how a PR pitch should be a social exchange, Rick O’Shea blog on the difference between his media head and his blogger head when approached, Peter Donegan on how blogging is about passion and why you need to be careful with passion. Eoin Kennedy gives a nice concise summary of the event, Christian Hughes’ is even shorter and different, while future PR star Thomas Brunkard gives a different account of the night.

Much thanks need to be given to Damien Mulley and Edelman PR Dublin for orginasing the night, and to Donnchadh O’Leary, Piaras Kelly and Alexia Golez who blogged on how its better to learn about bloggers by trying it out for yourself. In fact most of this post began life as a comment on her blog (so sorry if you’ve read it before).

The unasked advice I would give to PR people is:

Think of bloggers in the same way a journalist thinks of contacts. This contact is the go-to girl for tech related matters. This contact is the go-to guy for music.
That type of thing.

While forming a media list may be “monkey work”, a targeted media / house list is worth its PR weight in gold.

Remember : For us its a hobby, not a job. Few bloggers want to become journalists, those that do already are journalists in their day job.

The professional media expect to be contacted with something thy are not interested in. Some spent their careers writing about stuff they aren’t interested in.

Bloggers have the freedom to write about what interests us. Its “our view”.

Things that may help both sides.
1) Introduce yourself and ASK.

If we bloggers were looking for a contact in X then chances are we would tweet it first and see what happens.

Of course we are following a lot of conversations.
Join in.
Babble.
I’d suggest you mention Collision Course in your first tweet before you “follow” anyone. Most (all) of us look to see “who is this person following me”. Of the 15 there on the night, I think most of us will follow back.
Just let us know who you are first.

Then ask…

E.g.
Would anyone like to go to the launch of the new Orange Tea Box on Tuesday at 8pm.
Or
Could you suggest any bloggers interested in Orange Tea
(I hope that there isn’t an Orange Tea at this point)

You’ll get a few time wasters, but not too many. And you might get a good contact for that one.

But joining Twitter and just tweeting without following anyone will not get noticed. Look up “Network Effect” to see why twitter seems to work.

Get to know twitter clients (software applications) and search.twitter.com.

By the way, Bloggers aren’t looking for freebies. Most are looking for information. If blogger X writes about Tea, they will want to know all about Orange Tea. No freebies needed (unless you count images they can used and information as a freebie).

On that note, if you find that a blogger has blogged about Red tea, see if (s)he has contact details on their blog ans ask, if the blogger would be interested in the forthcoming Orange Tea. No press release, no clips.
Just your details, and why you’re mailing them.

It doesn’t smell like spam, because it isn’t. They may e-mail back abuse, they might accept.

Time consuming. Yes. Cost high.
Potential rewards, higher.

2) Don’t spam…
If you got someone for Orange Tea, they may be interested in Yellow Coffee.
ASK.
But that does not mean they want to be contacted for Blue Cars.
The Blue Cars mail would look like spam. A mail with “I see you were interested in Tea, could I interest you in coffee” wouldn’t. (It does sound automated, but you get my point).
Besides, you’re asking.
You’ve formed a relationship with the blogger, don’t destroy it really quickly.

However…
If you have formed a relationship, asking if they know someone interested in Blue Cars isn’t that spammy. Bloggers tend not to hoard information, if we did, we wouldn’t blog.
I’ve passed on info to people I know who blog about stuff (or are just friends interested in things).

But ask.

3) Read Blogs.
If you invite bloggers to do something, you should have read their blogs first.

Read other blogs. I know, long and boring work but look at what you are interested in only (at first). There are blogs about everything under the sun (and a few things that aren’t). Blogs on Make up. Blogs on Man U. Blogs on cars. Blogs on caravans. Blogs on rashers.

Blogs on PR.

Look at things. Get to know a feed reader.
This is a slow step. If you need a hand to hold, see step 1 to find one.

4) Audio blogs / podcasts
Listen to how others have done it.
F.I.R (For immediate Release, the Hobson and Holtz Report) is the big daddy in this arena. It’s also 90 mins long and twice a week.

For lighter listening, I’d suggest
“Media driving” or “Marketing Over Coffee”
Yes their focus is different, but they are short. Media Driving is 10 mins, Marketing over Coffee is rarely 30 mins. And only once a week. Think commute times.

They suggest others to listen to as well.

5) Join in.

You might be happy with twitter/facebook/linkedin/justsomerandomsite but by blogging (maybe blogging on PR/Shoes/Cars/Tea) you’ll see why.
For us its a hobby, not a job.
It’s called passion.

Do it yourself. If you can, say what you are working on. If not, blog on what you care about.

And finally…

The Irish blogging community is, surprisingly, a community.
I don’t know anyone who would visit me in hospital via blogs; but its happened (remembering tweets and people dropping food parcels off to people stuck on Casualty trolleys). Wandering up to a random person in a community centre and pitching to them is, well, silly.
Remember that when you want to talk to us.

Its better to ask for permission as a backlash is too late to ask for forgiveness (examples were given in the meeting).

Once we get to know you, we’ll let you screw up.

take care,

Will Knott

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Right now, freezing at the keyboard in my geansai gorm, I should be making slides and a talk for Barcamp Cork II. The talk is a HCI look at Twitter and twitter applications and interfaces (but I’m enjoying the data mining of the survey too much). However I’ve noticed something from that data.

I’ve asked people why they use particular twitter applications and interfaces.  In the process of discovering that people don’t always answer the question you ask, I’ve collected a few stories about why they use twitter.

Some use twitter for marketing purposes. Social media monitoring either for themselves or for their clients.

Some use twitter, Jaiku or other micro-blogging tools for a quick response to questions.

But most people seem to use it to stay in contact with friends. With their Tribe.

Think about it. Are you a sports fan, or a fan of a particular team in a particular sport? No one is a fan of GAA but not a team, but they are a fan or their club and county (even when their club is in a different county).They can admire another team, but they are fanatics for their own. Their tribe.

A fairly lonely sport like cycling has a community? Cyclists look to each other. Sometimes look after each other on roads when they encounter each other. Even as strangers, as their bike identifies them as being of the same tribe. Help will be offered. Tips will be swapped. A spare tube will be ‘lent’.

Going to a Barcamp, an un-conference identifies you as being of a tribe. A technical minded, or technology loving tribe. A tribe identified by their laptops, mp3 recorders and gadgets. A tribe allied with web 2.0 and a love of problem solving. Help will be offered. Tips and urls will be swapped. A spare cable will be lent.

And then we have the Jaiku versus twitter debate. Almost everyone in Jaiku is bi-textual, but there are tribes, groups, clans etc. Everybody wants to belong, be part of something bigger. Be part of a grander scheme. And one which makes person to person contacts. Everyone wants to belong, even if its to a school clique.

The older, traditional tribes; church, local neighbourhoods and work are disintegrating. So new tribes are forming.

And once a tribe is identified, it will be marketed to. (Buy Burma Shave).

take care,
Will Knott

I still buy papers on a Sunday, but I don’t know why. It’s a habit. Get up, collect the news and… well. Don’t read them.

This isn’t me.

For the most part the papers get left. Shuffled around. Sections abandoned to the recycling bin. But unopened. Unloved.

I used to inhale the Sunday papers. I actually used read the all the sections in Sunday Times (admittedly skimming the sports and property pages) on the day of issue. I used to travel by public transport a lot. Now I drive. Now, I pick up The Observer (which gets decimated into sections to be looked at later (if at all)) and any with a “free” disc or book I’m interested in. In the vast majority of those cases, the “gift” is removed, and the “gift giver” goes in to the recycle bin. There are exceptions, which get added to the pile. There tends to be a large inhalation of ink from this pile once every three months (yet each horoscopes are all right for that week)

Even more depressingly, there is an associated unwatched or unlistened to collection of “gifts”.

So why admit this.

The web is my news. Blogs and podcasts and RSS feed me my news in xml sized chunks. Oddly enough, this includes large chunks of the papers I buy. Which means a distorted and time lapsed view of the world. I know more about UK and US politics due to podcasts, political cartoons and reflections than I do about the country I live in.

I used to rely on the Morning Ireland podcasts which began with the simple headlines and newspaper reviews. Used to. Now, the ‘casts go straight in to an interview. No quick catch up is left.

So the last remaining quick update of Irish news I have, is actually a qik update. Bernie Goldbach’s review of the technology sections of the Sunday Newspapers are something of a lifeline to me. However is there a 10 minute online view of the politics of this Island? Of the important news? Even a “this week” type catch up?

Citizen journalism in the Irish sphere of news is, by necessity of the 2 degrees of separation this island has, a rare thing. Even concentrated journalism would help.

Can you suggest any others places or resources?

take care,
Will

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