Play with Tommy
Author: will | Filed under: 2008, Breast Cancer, Pink, YouTube, advertisement, advertising, cancer, p4oi, pink for October, pinkforoctober, shirts, video, viralDear Grannymar,
I don’t want you getting lonely, so would you like a toyboy to keep you company. One you can actually play with?
Meet Tommy. He’s a bit flash and a little slow… oh sorry that should be “he’s a bit of Flash“, and he’ll take more poking than a facebook account. He also seems to be allergic to shirts. Tommy is the “breast awareness guy“; the focus of a special website and starring in a tongue-in-cheek video which is also on YouTube (and embedded below).
The point of the video and the site is to teach you how to examine yourself for breast cancer (which also effects men, so its not quite as silly as it seem), and if you donate via his site he (OK, a server in Cancer Research UK) will send you an exclusive digital desktop calender featuring photos of Tommy. Shirtless naturally.
I wonder if the Irish Cancer Society would do something similar?
OK, its a little less pink than usual, but it almost fits the bill for Pink for October in Ireland.
take care,
and don’t play too hard,
Will Knott
Little pink book
Author: will | Filed under: 2008, Breast Cancer, cancer, p4oi, pink for October, pinkforoctoberI know that the October Breast Cancer Awareness Campaigns like the Pink for October sites are helping. However, is Filofax creating a range for “Breast Cancer Campaign”. “Beautifully crafted from pink lizard-print leather, the collection includes a pocket organiser, with matching passport cover, purse and accessory case. Filofax will make a donation of between £2.00 and £2.50 from the sale of every product direct to the charity” So for a £40 filofax, the charity gets £2.
The name is also a bit odd sounding. No ‘the’, the charity is called “Breast Cancer Campaign”. The charity registered in England (Charity No. 299758) and a company limited by guarantee (Company No. 05074725)
Why not more?
Will Knott
There is a BC and an AC
Author: will | Filed under: Breast Cancer, Pink, cancer, p4oi, pink for October, pinkforoctoberRebecca Lipkin tells her story about breast cancer.
Simply and boldly told. Slightly surprising given the source.
take care,
Will Knott
Lets drink to your health
Author: will | Filed under: Breast Cancer, cancer, p4oi, pink for October, pinkforoctober, social change, word of mouthAs this is Breast Cancer Awareness month, a lot of products are jumping on the Pink for October bandwagon.
So a pink coloured (and packaged) energy drink seems to be a “cheap” tie in. That’s what I first thought when I started looking at the Fuze energy drink brought out a flavour for October. However looking at their “Heroes for Hope” sub-site it becomes apparent that this isn’t a tie in.
It s a commitment.
The site in in support for the “Susan G. Komen For The Cure” foundation (similar to our own Marie Keating Foundation), and it features video interviews and profiles of breast cancer survivors who are taking part in the “Heroes for Hope” tour.
A large pink tour bus travels around the country. Local heroes and committed activists are invited to participate in a formal photo session at the on-site photo studio (in and around the bus). A FUZE reporter documents participant’s story and selects ‘Heroes’ from each community that the Heroes for Hope Tour visits.
We’ve got to do something like that here. There are enough stories in the press, and enough bloggers in the country so that each site have have its own local hero.
What do you think?
Will Knott
Well, as striking as the PINKatic theme was, it simply wasn’t working.
More specifically, that theme was causing too many errors across different browsers. So I’ve switched to the tickled-pink theme. Much simpler, and easier to read.
And as I have a weekend off duty, I’ll be pre-loading the blog with Pink for October news.
take care,
Will Knott
Finally pink
Author: will | Filed under: Pink, branding, creativity, p4oi, pinkforoctoberWell its very early in the morning and I’ve finally gotten around to changing the theme of the site for Pink for October.
The new theme is called PINKatic [download link], its a child theme of the Thematic theme designed by Pat Dryburgh.
I’ve just had to hack the php and the css to get things right, but let me know what you think. It will be gone by the end of the month.
take care.
Will Knott

This lovely lady (after some discussion on pix.ie) appears to be Brody Dalle, the singer of The Distillers, now Spinnerette here is a better stencil of her (created by Paulie Slim), and while it’s still graffiti / street art based, is something I sat on when I posted the other Cork graffiti shots.
Right now I wish the artist used pink paint, as I have nothing much for the Pink for October project (other than the slightly unheeded Pink For October Ireland), but these shots stayed in my mind when it came to cancer research. Other than the possible “magic bullet”, I don’t know why.
I think I’ll need to work on a Wordpress theme. When I get the time. Does the pink in the header count?
take care,
Will Knott
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My timetable is a little crazy right now, but its nearly October.
And Pink for October is beginning to make its presence felt.

- Image by wiccked via Flickr
If you intend to blog about Pink for October, please register at PinkforOctoberIreland.org so that every Irish blogger who wants to raise awareness about breast cancer will be able to see every other blogger who wants to raise awareness about breast cancer.
I have seen a few garbled registrations, so if you have registered before, please register again (I’m the moderator so I’ll see it). If you are having trouble, e-mail me and I’ll add you manually if all else fails.
Take care,
Will Knott
Its Alive, Alive I tell you
Author: will | Filed under: bloggers, blogging, cancer, p4oi, pink for October, pinkforoctober, resolution, resourceI wanted to do more. I wanted to use the Pink For October meme to generate funds for Cancer Research.
Image via Wikipedia Maybe next year.
And I set up the Pink for October Ireland with the intention of using it as a hub, to allow the photos to be registered with the models and to display some of the finest shots.
Maybe next year.
But as I said, I registered the site, and I want to use it. Join me.
This year.
The Pink for October Ireland site is now an aggregator site. Register with the site and when you post about Pink For October using the category p4oi (that’s a letter, a number and two letters) the software will pick it up. I know its working for Wordpress blogs, and I just know I’m going to have fun with Blogger, Typepad, pix.ie, flickr etc. but I’m going to give this a shot. The registration is moderated (by humans too), but the posts are not.
Come on over and register.
Pass it on. If you know someone in Ireland (or from Ireland) who is going to do something for Pink for October on their blog, let them know.
Join in,
Will Knott


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