Will Knott

It all started shortly before the Irish Blog Awards. That was the reason that Jason Roe was on the site, which caused the first insults.

The widely reported insult against bloggers which is being heard across the globe. I have been warned not to play in to Michael O’Leary’s hands and promote his apparent need for publicity (despite the ire its caused) over the company’s levels of customer service.

So much so that the search for their opposite is now on. LeCraic has the details behind the search.

Well according to O’Leary’s PR spokesperson, Stephen McNamara, we are “idiot bloggers” or “lunatic bloggers”.

Not to worry, as the company starts to limit their presence to online only, and as a lot of people type the URL in to Google (rather than the address bar) the negative rail against bloggers may bite them yet. Its is all very well being the name hat most people think of when they search for cheap flights. But they search, frequently when they don’t intend to (after all, Yahoo is a top search for term in Google, and vice versa).

However they didn’t say they won’t correspond with all bloggers – nor that all bloggers are idiots. But it sure is implied.

After the Blog awards I’ve come to take the Jack Kerouac approach. If we are the insane ones… we are a lot of fun to be with.

The only people for me are the mad ones,
the ones who are mad to live,
mad to talk,
mad to be saved,
desirous of everything at the same time,
the ones who never yawn or say a commonplace thing,
but burn, burn, burn,
like fabulous yellow roman candles exploding like spiders across the stars…

Burn brightly,

Will Knott

Dear Grannymar,

I don’t want you getting lonely, so would you like a toyboy to keep you company. One you can actually play with?

Meet Tommy. He’s a bit flash and a little slow… oh sorry that should be “he’s a bit of Flash“, and he’ll take more poking than a facebook account. He also seems to be allergic to shirts. Tommy is the “breast awareness guy“; the focus of a special website and starring in a tongue-in-cheek video which is also on YouTube (and embedded below).

The point of the video and the site is to teach you how to examine yourself for breast cancer (which also effects men, so its not quite as silly as it seem), and if you donate via his site he (OK, a server in Cancer Research UK) will send you an exclusive digital desktop calender featuring photos of Tommy. Shirtless naturally.

I wonder if the Irish Cancer Society would do something similar?

OK, its a little less pink than usual, but it almost fits the bill for Pink for October in Ireland.

take care,
and don’t play too hard,
Will Knott

Dear photobloggers. I want you to do something. Raise cash for the Irish Cancer Society!

Most of you are at least aware of the internet phenomena that is Pink for October. This is a breast cancer awareness programme, where websites and blogs go pink for the month, and photobloggers show pink photos for the month.

However, it occurred to me that the one thing this internet outreach does not do is actually help cancer charities. So lets fix this.

Last time I was in Cork city I called in here…

my local Irish Cancer Society shop. I’m not sure if the Castle Street shop in cork city is unusual, but they tend to have big window displays. So I chatted with the manager (nice lady) about making a window display using pink photos for October. In Cork, the Jazz festival will have its own display, but since she hadn’t planned anything from the start of the month until the festival, she is willing to display the photos.

However it might be worth going one better… donate the photos to the charity not just for display, but to be sold and raise money for the charity.

And while photos of pink objects might sell, portraits will sell, to the subject at least.

My plan is to go to the streets of Cork with model release forms and approach people wearing pink (anything pink from a splash of pink lipstick, to a pink bow in the hair or a pink tie). Explain to the subject why I’m taking the photos and if they would be willing to pose and (under no obligation) buy the photo (I’m thinking €5 at most) from the Cancer charity shop and have the photo displayed online. With a bit of publicity I suspect there would be volunteers lined up on the streets.

Personally I would like to perform a selective colourisation on the photograph so that its a black and white photo with only the pink coloured, but that isn’t a requirement.

Then in the middle of September, present the collection of A4 printouts to the charity shop for display and sale.

So what am I asking you to do?

1. Go to your nearest Cancer Charity shop (In Ireland it’s the Irish Cancer Society, I’m not sure what it is in Northern Ireland let alone the rest of the world)
2. Ask the manager of that shop if he or she would be willing to accept the donation of photographs as part of the “Pink for October Breast Cancer Awareness Campaign“, display and sell the photos. You might have to explain the Pink for October story and that model release forms will be produced.
3. Take the photographs. Print the photographs. Yes some time and expense will be involved. Anything worth doing involves a bit of an outlay.
4. If you wish, do put some identifying marks (like a web address to the online version of the photo) on the printouts. A Pink for October logo and link should also be included.
5. Present the photographs (and at least offer the release forms) on (or around) Friday September 19 2008 to the charity shop so that the manager has time to display the photographs. (I can see Kilkenny photoblogers being a little later if they want to include a Podcamp Ireland photowalk)

So, is this a dumb idea?

At the moment I’m looking for a little help with this. Could you help me with…

• Commitment to join in. You have over two months to do something this year
• The wording for the model release form. I’m not sure how it should be worded and what details are required.
• Would I (or anyone else doing the street portraits) need a licence of some kind? If so where and how would I go about getting one?
• While I’m willing to print out my photos myself, does anyone know of a willing printer?
• Anything else I should know about?

Happy snapping,
Will Knott

update September 3 2008. The 2008 Pink for October Ireland portraits won’t be happening. Details in this post.

I’m going to talk about adverts, well one advert and its effect. Don’t worry it’s not that Tracker mortgage fallout.

I’d like to blame the Hobson and Holtz For Immediate Release podcast for this embedded video. It’s an advert for Dove as part of the “Campaign for Real Beauty” which shows all the hard work (hair, make-up, visual effects) needed to get a good looking model up there on the billboards…

But it’s slightly scarier to see this parody which turns an OK looking man in to the a good looking female model… using exactly the same techniques..

Now these “viral videos” have a point. The first point is that Dove spent a shiftload on a 30 second spot on the Superbowl, and a few thousand on the first video… yet got a higher return on investment on the YouTube one.

Secondly, the YouTube video has A won the top prize for TV and cinema advertising in the Film category of the Grand Prix Cannes Lions advertising festival. Which means download only (or streaming only) is now considered a proper format by the industry.

And finally… this shows us that the impossible images being projected on a regular basis are indeed impossible. Which makes a certain group on which these images are projected feel so much better.

Which is a good thing.

take care,
Will

tags :
advertising, advert, Tribune, Hobson, Holtz, For Immediate Release, video, Dove, Campaign for Real Beauty, evolution, viral, YouTube, Cannes Lions advertising festival