I’m going to foolishly make three predictions.
1. The number of Sun on Sundays (aka the 7th Day Sun, aka The Sun Of The World) purchased on its inaugural printing will be approximately equal to the number of the last edition of The News Of The World purchased.
2. The number for the second issue of the Sun On Sunday sold will be a good bit lower.
3. The LBC crew will be wondering why I’m not talking about this week’s topic, especially since its one of my suggestions this week. Sorry guys.
The call came from my Mum. “Will you buy me a copy”. This is the same request I received for the last edition of the News of the Screws. It’s not a paper that gets read in the house.
That is not to say that its never been purchased. Occasionally a CD or DVD was purchased with a free copy of the paper attached, but without the media bribe it, for us, remained on the shelf.
The numbers for the first issue will be trumpeted while its publisher remains under a legal cloud following its phone and computer hacking scandal continues. This is the scandal that prevented the Murdoch purchase of the remaining share of British Sky Broadcasting and lead to the closure of the Sunday paper that the new Sun is printing.
I did notice that the glossy “Fabulous” magazine that used to be bundled with the old title and continued to appear in the Sun On Saturday is now returned to a Sunday title. Back with the old.
One interesting thorn that will be pulled at is, will this new paper be treated as a new paper, or will it be smeared with the sins of the former title for a while? Time is going to tell this one. I guess that the April ABC figures will be the ones that show the greater truth. Unless, of course, they start attaching more media bribes I’ll be asked to collect.
Should have added this earlier but… “Rupert Murdoch confirms first Sun on Sunday sold 3.26m copies” and inside a later article “Sun on Sunday’s sale slips away“.